Whenever I sit in the cinema and see all 'the commercials for the kebab of my city, I had the same thought again and again: "Oh man, that's bad." And then: "Oh man, this is soo bad, sooo bad." And then I feel sorry for the kebab owners. The beautiful money so thrown out the window, the poor guys do not know what they were doing when they thought the movie theater advertising representative that we could win out to new customers and increase sales.
Who has been sitting in the cinema and says to himself: "This is a wonderful kebab, this address must I write again?" if he is a some unkind photos from a kebab bar or the rotating spit of meat look like? And that means being always the same text: "Abdul has the best doner kebab in the town of Schnubbeldubbelstraße 123!".
No one writes to the address! can
And yet there are ways in which the kebab, the bakery or the street cafe around the corner to draw attention to themselves. has
The business card lottery
A small café there made to the fund a large glass bowl, pay to the customer at the (location of the bowl tricky: Viewed a few weeks in the Central Business District in Sydney (and unfortunately not photographed): the wallet you have in your hand anyway) can drop their business card. Monday morning at 7 clock of the Week winner is drawn, and then has the whole week, every day a free coffee!
This must be thought out! A coffee!
But doubts whether anyone would probably participate in the lottery will not even come, because the bowl is filled up under the lid, and you have to tuck your business card with vigor. And it is only Wednesday. Directly above a beautiful colorful cardboard sign hanging with the "winner of the week" and his business card. Some guy from an insurance company. Almost certainly he is like all other guys here in the suit around and earned from $ 70,000 upwards. This week he has five times won a coffee for $ 1.50. I bet the man is on his floor of the Star!
The business card lottery conjures a little change in the life of the pencil pushers, a sympathetic idea to think they are, finally a way to give someone my business card. The business card lottery is a hit in downtown Sydney!
And a good marketing ploy for standing cafes, bakeries and ... Kebab, because it close to the big business are based.
The benefits:
The business card lottery ...
- generated attention and talk in the office towers within 250 meters
- the customer makes regular customers (they want to see if they won)
- allows a nondescript street cafe building a large customer database containing all information that you later for the annoying, but in this case, maybe even successful, as the reader unexpected Newsletter actions needed.
photo of espresso-blog.de
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